Had a Phonecall this evening from Fireplace retailer moaning about our prices and asking why we sell items too cheap of couse he didnt tell me who he was or where he was from the Coward
Ok in the fireplace trade and especially stove trade there is a debate about online retailers and High Street shops and how the internet is killing the fireplace shops and they cant compete with online prices etc etc.
Now i am a firm believer in free market and goods being sold to make profit as all good companies should do.
Now the high street shops have been moaning about various websites selling items to cheap and it not being a fair market.
There are a few online companies who have no Business premises and operate from home addresses and send items out direct from manufacturers and keep no stock or some as we have come across only take Cash.
I have no problem anyone complaining about these cowboys and think the manufacturers and companies that supply them have a duty to stop them trading as they do not have showrooms for customers to come and view items if they wish and offer no Back up service at all.
What i do NOT agree with is the High Street Fireplace Shops saying all internet traders should be stopped they are living in the past 8 years ago before the Internet took hold they moaned about the “Big Sheds” ie B and Q etc selling them to cheap simply they are just looking to pass the blame.
It seems to me that just because they try to work on really large margins and basically overcharge there customers they complain about some competitive pricing.
The shops say internet firms have no overheads or running costs (it may be true for Cowboy Home Seller) but here at Cast Fireplaces we do the following
1 We do have Factory and Showroom
2 We do pay Business Rates and Insurance and Gas and Electric
3 We do Pay VAT
4 We do Pay Tax and Ni
5 We do have 2 vans to run
6 We do have Staff to pay
So how is our comapany different in structure to a normal high street shop it IS THE SAME
Just because we choose to market our goods online and before you harp on about customer service we do offer the service to go with it so even the personal shopping feeling is obtained when buying from Cast Fireplaces so basically your argument is unfounded.
So Before you ring again have a think about your business and what you can do to make it run better without looking for someone else to blame for your own Failings and in the meantime us here at Cast Fireplaces will continue in what we do best selling great fireplaces at great prices with a personal service that can not be matched anywhere